The New Green Consumer Guide

The New Green Consumer Guide

Author: Julia Hailes

Publisher:

ISBN: 0743295307

Category: Conservation of natural resources

Page: 254

View: 558

Green consumerism is on the rise, but many of us are confused by an avalanche of information - much of it conflicting. We want to do the right thing to help save energy and resources, but where can we start as everyday consumers? Can we do anything to make a difference? Julia Hailes, environmental expert and co-author of the original Green Consumer Guide (Gollancz, 1988), is adamant that we can. The New Green Consumer Guide is accessible and reader-friendly, addressing all the questions the general consumer is asking, giving authoritative advice on a wide range of issues, explaining which products, brands and companies are getting it right - and which ones are getting it wrong. With clearly presented sections on home and garden, food and drink, electrical goods and the office, plus travel, transport, fashion and cosmetics, it is written with today's lifestyles in mind. With full-colour pages and illustrations throughout, and with scores of tips, checklists and ideas, The New Green Consumer Guide offers real, affordable solutions to the world's most-talked-about challenge. It will be the only guide to greener living that busy consumers will need.

The Australian Green Consumer Guide

The Australian Green Consumer Guide

Author: Tanya Ha

Publisher: UNSW Press

ISBN: 0868408298

Category: Business & Economics

Page: 268

View: 924

There has never been a greater need for an Australian green consumer guide to help people make informed choices about the products they buy. Tanya Ha responds to the shift in public debate about climate change toward actively seeking solutions with a practical guide that encourages consumers to become informed, get involved and to vote with their dollar. Packed with answers—practical tips and advice to help the reader make a real difference in their own lives—The Australian Green Consumer Guide is an essential, non-judgmental guide to making more ecologically sound consumer choices, whether you are shopping for food or fashion, cars or white goods.

Green Marketing in a Unified Europe

Green Marketing in a Unified Europe

Author: Alma T. Mintu-Wimsatt

Publisher: Psychology Press

ISBN: 1560248297

Category: Business & Economics

Page: 106

View: 633

The physical environment--its preservation, protection, and conservation--has become an urgent agenda for international marketers. Many marketing professionals have acknowledged that, in order to succeed, it is crucial that they integrate environmental considerations into their marketing strategies. Green Marketing in a Unified Europe gives marketing professionals insight into the opportunities available to competitively position themselves in the green environment, providing some companies with a much-needed strategic boost.Addressing the issue of green marketing at empirical and conceptual levels, contributors to Green Marketing in a Unified Europe give readers examples of how green marketing can be effectively integrated into international marketing. Chapters reveal green marketing's repercussions on the corporate world, on governments and governmental agencies, and on societies. Marketing professionals learn the specifics of: European green marketing strategies the practice of sustainable development in Europe eco-friendly companies and their practices consumer green environmentalism European public policy and the green environmentThese chapters represent a compilation of current research on green marketing and the European and/or international communities. This information provides marketing professionals and government policymakers with a good research base for developing effective green marketing policies, rules, and regulations in their own countries and companies. Readers learn of opportunities for businesses to competitively position themselves through an environment-friendly philosophy or through a stronger pro-environment stance.Marketing professionals, academics interested in public policy and green/environmental marketing, multinational companies, and practitioners hoping to jump on the "green" bandwagon will find Green Marketing in a Unified Europe an invaluable guide to learning how sustainable development affects policy-making in the European Union. They can then see how green marketing consequently impacts upon their own practices in Europe and in other regions with green marketing policies.

The Myth of Green Marketing

The Myth of Green Marketing

Author: Toby Maureen Smith

Publisher: University of Toronto Press

ISBN: 0802080359

Category: Business & Economics

Page: 204

View: 711

In this groundbreaking study, Toby Smith analyses the role that social myths such as green marketing play in public understanding of the environmental crisis. This book introduces the concept of hegemony into environmental politics, using the concept to elucidate the political, economic, and social alliance that sustains our belief in industrial expansionism. The ecological crisis of the late twentieth century presents a challenge to the very foundations of this alliance. The hegemonic system reacts to a threat to its structure by producing social myths that provide a common sense understanding of the threat. Smith examines one such social myth, the contemporary phenomenon known as green marketing, and how it came to reinforce, rather than challenge, the ethics of productivism. By analysing green marketing as it relates primarily to the early 1990s corporate campaigns of companies such as McDonald's, Shell Chemicals, and Mobil Chemical Co., Smith demonstrates how these voices weave together an understanding of green consumerism using familiar language from economic and liberal democratic discourses. The Myth of Green Marketing is an original and important contribution to the field of environmental studies. As the first book on green marketing, it is sure to raise controversy with its unique discussion of the cultural and social aspects of environmental issues.

British Politics and the Environment

British Politics and the Environment

Author: John McCormick

Publisher: Routledge

ISBN: 9781134060016

Category: Political Science

Page: 203

View: 503

Britain has an immense range of environmental law and the reputation for largely ignoring it. John McCormick describes the fascinating story of the political growth of that law, and the pressures, the compromises, the parliamentary and civil service opportunism that allowed the edifice to grow over the greater part of a century. He tells the story of the absolute change in political climate over the last ten years and deciphers the nature of Thatcher's ''conversion'' to greenery. He explains why everyone who cared about the environment became embattled and, above all, how the old methods of sensible compromise were banished, probably for ever, not least because of the government's obsession with secrecy. What, then, are the new political means of compelling change on a reluctant parliament? Everything is at stake from welfare to water, from forests to fishing. Where are we now? What are the likely pressures, both internal and from Europe and the rest of the world, to make Britain pass more environmentally sound laws and, perhaps more importantly, to observe them? McCormick provides a gripping picture of the central issues, of the system and of the battleground. Originally published in 1991

Green Consumerism: Perspectives, Sustainability, and Behavior

Green Consumerism: Perspectives, Sustainability, and Behavior

Author: Ruchika Singh Malyan

Publisher: CRC Press

ISBN: 9781351138024

Category: Business & Economics

Page: 380

View: 588

This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Driving Green Consumerism Through Strategic Sustainability Marketing

Driving Green Consumerism Through Strategic Sustainability Marketing

Author: Quoquab, Farzana

Publisher: IGI Global

ISBN: 9781522529132

Category: Business & Economics

Page: 301

View: 721

The use of environmentally safe products is an emerging and popular trend throughout various industries. Product manufacturing and sales has changed in order to incorporate green initiatives that will appeal to this fast-growing market. Driving Green Consumerism Through Strategic Sustainability Marketing is an essential reference source for the latest scholarly research on the latest trends of consumerism and its effect and implications on the environment. Featuring coverage on topics and perspectives such as nutricosmetic products, green marketing, and animal products, this publication is ideal for those interested in aspects of green consumerism.

Green Consumerism

Green Consumerism

Author: Juliana Mansvelt

Publisher: SAGE

ISBN: 9781412996853

Category: Business & Economics

Page: 561

View: 229

Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.

The Green Consumer

The Green Consumer

Author: John Elkington

Publisher: Penguin Group

ISBN: UOM:39015017898654

Category: Consumption (Economics)

Page: 356

View: 187

It's a deadly mistake to think that consumption is the answer to consumption, but for those who aren't ready to switch from surplus to sustenance this is an appealing guide to the environmentally safer but no less attractive consumer products. (RC) Annotation copyrighted by Book News, Inc., Portland, OR

The International Handbook on Environmental Technology Management

The International Handbook on Environmental Technology Management

Author: Dora Marinova

Publisher: Edward Elgar Publishing

ISBN: 9781847203052

Category: Technology & Engineering

Page: 592

View: 559

This is an excellent textbook, suitable as a core text for environmental engineers and environmental scientists but equally it should, in my opinion, be compulsory reading for all researchers, practitioners, and policy-makers regardless of their discipline because it has relevance for all. In fact, the book is so lively and understandable that everyone and anyone could and should read it. . . Clearly written by a team of recognised environmental authors drawn from around the world, it guides the reader through current thinking on the tools and techniques industry. . . As an academic, it is a delight to find a book to recommend that I know students will enjoy and one which addresses so many different elements of a diversity of university courses, while covering the most important areas of environmental technology and management. I am certainly using it to enhance and update the content of some of my own lectures. Susan Haile, International Journal of Sustainable Engineering This substantial collection draws together a very wide variety of literatures and practices. . . I would expect this book to be a popular purchase by academic libraries, principally as a core text. R&D Management This stunning Handbook is an excellent tool for environmental manager and environmental officer alike. It is brimful of ideas, case studies and methodologies which stimulate continuous improvement thinking and help train staff to implement sustainability and environmental management concepts. Highly recommended. Eagle Bulletin This important Handbook is the first comprehensive account that brings together recent developments in the three related fields of environmental technology, environmental management and technology management. With contributions from more than 55 outstanding authors representing ten countries and five continents, the reader is provided with a vast range of insightful perspectives on the latest industry and policy issues. With the aid of numerous case studies, leading experts reflect on significant changes in the use of technology and management practices witnessed in the last decade. Within this Handbook, the authors discuss, in detail: eco-modernization and technology transformation environmental technology management in business practices measuring environmental technology management case studies in new technologies for the environment environmental technology management and the future. The International Handbook on Environmental Technology Management has a broad audience including researchers, practitioners, policymakers and students in the fields of sustainability and environmental science.