Think of this book as the down-and-dirty, nitty-gritty counterpart for the weekend golfer to Pelz's Putting Bible. For the golfer that hasn't given up their day job. For the golfer that believes practicing is cheating. For the golfer that enjoys the game but gets mad as h*ll when they miss a three footer.Forty three percent of golf is putting. The fastest way to improve your score is to improve your putting. If you are literate and can read a little bit, this primer on putting will make you a winner without having to cheat.Remember when you were so desperate you sought refuge from that fortuneteller that practiced in the trailer just outside the city limits. She gazed into the crystal ball. Passed her hands around and over the mystical sphere and with a low, husky voice, "I see in your future, unhappiness, sadness, failure. I see putts that lip to the left. Putts that lip to the right. Putts left short. I see three putts. Multiple three putts. But wait, don't worry. Don't get depressed. I see you getting used to it." That was before you got this book.
Powerful Principles for Presenters is the textbook used at New York University and Cornell University in Batt Johnson's public speaking class. It features proven communication techniques from commercials, television, and film professionals and explains their effective use for anyone. This helps you lose any self-consciousness, gain confidence, and deliver your message with as much power as politicians, actors, broadcasters, high profile business executives, and other public speakers seen in the media. When you can speak well you make your points clearly and effectively, convince and motivate others to action, and gain the competitive edge. This information is offered for the first time in one easy-to-read reference book for busy individuals without time to read a large volume the day before an important speech or presentation. This book is interactive-it identifies common problems for public speakers and offers immediate solutions. Each chapter has a workbook section to help you improve your skills, identify action steps, and measure your results. When you apply these simple, proven tips and techniques you will become a more powerful communicator delivering speeches that roar. "The style of Batt Johnson's book makes me feel that I am working directly with a coach." Dr. Carol Robbins-Director, Off-Campus College, Cornell University "The next best thing to learning from Batt Johnson in person is what you've got in your hands. He's a master communicator, and this is a great guide to his technique." Lisa Napoli-Internet Correspondent, MSNBC-TV "This book is an exhaustive how-to guide which will provide a primer for the rookie and an effective refresher for the seasoned veteran." Rapheal M. Prevot Jr.-Labor Relations Counsel, National Football League "As a financial professional, the tips have proved invaluable in the art of 'friendly persuasion.' " John Krysko-Financial Planner, American Express Company "All the busy businessperson needs to make presentations with impact is here in Batt Johnson's book. You owe it to your audience to read and use this!" Nancy Rosanoff-Past President, New York Chapter of the National Speakers Association and author of Making Money Through Intuition
This essential handbook offers practical approaches to teaching in an Advanced Level (A Level) classroom, this includes AS, A2 and all level 3 equivalents as well as the International Baccalaureate and other post-16 qualifications. It is primarily designed to give confidence to teachers to teach in a way that encourages students to enjoy learning in lessons in a purposeful way. It will build on theoretical work, where appropriate, to help reflection and planning by individual teachers for their specific subjects and classes. The references section will guide teachers to further reading for each of the chapters if they wish to explore the theory in greater depth. The key messages of the book are twofold. Firstly, personalised planning of lessons is essential, generic lesson plans will not work at A Level and teachers will need to be aware of the personalities and individual strengths and weaknesses of the students in their class to be able to structure and develop their learning accordingly. Secondly the strategies will be successful when they have been developed in relation to the subject and consolidated to secure subject knowledge and understanding. To this end many suggestions are exemplified through a range of subject examples for both AS and A2. This comprehensive guide is a must for those teaching anyone post-16.
The 3 volume-set LNCS 10901, 10902 + 10903 constitutes the refereed proceedings of the 20th International Conference on Human-Computer Interaction, HCI 2018, which took place in Las Vegas, Nevada, in July 2018. The total of 1171 papers and 160 posters included in the 30 HCII 2018 proceedings volumes was carefully reviewed and selected from 4346 submissions. HCI 2018 includes a total of 145 papers; they were organized in topical sections named: Part I: HCI theories, methods and tools; perception and psychological issues in HCI; emotion and attention recognition; security, privacy and ethics in HCI. Part II: HCI in medicine; HCI for health and wellbeing; HCI in cultural heritage; HCI in complex environments; mobile and wearable HCI. Part III: input techniques and devices; speech-based interfaces and chatbots; gesture, motion and eye-tracking based interaction; games and gamification.
“Wendy’s book is an impressively thorough account of the marketing options open to Internet businesses today. I have it within reach of my desk and I intend to make good use of it.” –Michael Masterson, Publisher, Agora, Inc., Early to Rise You’ve already got great content — now, monetize it! Dozens of top publishers, marketers, business owners, and entrepreneurs are already using Wendy Montes de Oca’s SONAR Content Distribution ModelTM to earn amazing ROI from content they already have. You can, too—even if you’ve never done Internet marketing before! Content Is Cash shows you how to systematically integrate and synchronize today’s best web marketing techniques to drive more traffic, buzz, leads, and sales for your business. It’s not theory. It’s a proven, cost-effective and real-world strategy allowing anyone with content to turn traffic into profits...and the results are quantifiable! Inside you’ll find powerful, easy, and virtually no cost ways to maximize content syndication, online PR, social networking and bookmarking, article directories, and guerrilla marketing inforums and message boards…to achieve breakthrough results on even the smallest budget! You’ll Learn How To: • Discover and leverage useful, valuable, actionable content you didn’t know you had • Drive more value from content by repurposing, repackaging, refreshing, re-bundling, and republishing • Create more visibility, traffic, and awareness for your website and brand • Link content more tightly with prospecting and sales initiatives • Syndicate and aggregate content to extend its reach • Make your content easier to find on the Web—simply and inexpensively • Adapt your strongest content into high-performing online press releases • Encourage viral marketing, pass-along readership and word-of-mouth buzz • Measure your performance against the 3 O’s: outputs, outcomes, and objectives • Apply SONAR techniques and increase search engine presence, organic visits, lead generation, and sales efforts • Use SONAR with other tactics such as affiliate marketing, joint ventures, online advertising, ad swaps, guest editorials and more
Learn the secrets of successful speaking, communicating and presenting Do you get nervous when presenting at work? Do you want to showcase your knowledge, influence people and accelerate your career? How to Present reveals the winning formulas that ensure you are a confident, clear and influential presenter every time. Presentation skills expert Michelle Bowden shares her internationally proven system for exceptional presenting, starting with analysis (plan what you would like to achieve), then design (put your presentation together) and delivery (communicate your message for results). This second edition is fully updated with all new strategies for presenting in online and hybrid sessions. Presenting online can be effective and engaging—you just need to know what to do, and then do it! How to Present will help you: maximise your impact in meetings, conferences and conversations manage your nerves so you feel calm and confident engage your audience and master the art of persuasion structure your message cleverly and with deliver with authority command attention and achieve your goals Whether you're speaking to one person or thousands, live or online, this is the essential guide to becoming an outstanding presenter who is memorable for all the right reasons!
This textbook provides a comprehensive introduction for students and professionals who are studying English for business or workplace communication and covers both spoken and written English. Based on up-to-date research in business communication and incorporating an international range of real-world authentic texts, this book deals with the realities of communication in business today. Key features of this book include: use of English in social media that reflects recent trends in business communication; coverage of the concept of communicative competence; analysis of email communication; introduction to informal English and English for socialisation as well as goodwill messages, such as thank you or appreciation messages, which are a part of everyday interaction in the workplace; examination of persuasive messages and ways to understand such messages; an e-resources website that includes authentic examples of different workplace genres and a reference section covering relevant research studies and weblinks for readers to better understand the topics covered in each chapter. This book goes beyond the traditional coverage of business English to provide a broad and practical textbook for those studying English in a workplace setting.
Audisee® eBooks with Audio combine professional narration and sentence highlighting to engage reluctant readers! How does hot wax become a colorful crayon? First wax is melted. Then a worker adds color. Next the wax is shaped. Soon the wax hardens. Discover all the steps in the process of making a crayon.
Increasing user awareness in various information and communication technology (ICT) activities is one of the most challenging tasks for organizations. One popular way to engage users in various domains is gamification, which is the use of game elements and digital game design techniques in non-game applications. By using game elements, applications become more attractive and provide benefits such as increased user activity and sociability, quality, and productivity of actions. Gamification is introduced in various stages of the software development lifecycle starting with the first phase of eliciting requirements to the final phases of testing and evaluation of the system to be. In parallel, the introduction of game elements in non-games raises a number of security and privacy issues. This book presents innovative research efforts and technical solutions related to gamification and improving user engagement in all stages of the development process.